Ideal Local Picks:
Helping Locals Discover Locals.
Our goal is to help more residents in
our neighborhoods discover the great services and shops around them.
About Us
Hi! We’re David & Xiyue ("She-way"), a husband-and-wife team—and small business owners just like you. We run Japanese Kaiwa, an online Japanese language school.
Like many local business owners, we’ve faced the same challenges:
Paid online advertising is expensive, complicated, and crowded;
Organic social media posting is too time consuming & ineffective;
Referrals are random, unpredictable & unreliable.
That’s what inspired us to create Ideal Local Picks.
Ideal Local Picks is our answer to reaching local customers in a more personal, budget-friendly way.
We started this direct mail co-op to promote our own business and realized we could help others along the way.
By pooling resources with fellow small business owners, we can share the costs of printing and mailing while putting our names and services in front of the neighbors we care about most—our own communities.
Whether you’re just getting started or looking for a fresh way to connect with ideal local customers, we’d love to feature your business in our next community postcard.
Let’s support each other and grow together—right here, in our own communities, where it matters most.
Why Work with Us?
We Can Help You Reach your ideal local customers—without breaking the bank.
Affordable
Online advertising can drain your budget fast—with no guarantee of results. Between bidding wars, algorithm changes, and rising costs, it’s easy to feel like you’re paying more and getting less.
That’s why our local co-op shares printing and mailing costs, making professional direct mail affordable for everyone.
You’ll get your business into real homes without burning through your budget.
Tangible
Posting on social media can feel like shouting into the void. It takes time, planning, and constant effort—only to be buried by the algorithm.
With Ideal Local Picks, your business is printed on beautiful postcards and delivered directly into the hands of your ideal customers.
No more fighting for likes or boosting posts—just real and tangible visibility in your local community.
Reliable
Word-of-mouth is great—but let’s face it, it’s hit or miss. One month you’re busy, the next, crickets.
Our co-op helps you stay visible and top of mind by showing up in mailboxes regularly, alongside other trusted local businesses.
You’re not just hoping people will talk about you—you’re making sure they know who you are & do business with you.
That is reliable revenue you can count on, day in and day out.
Exclusive
We believe in supporting—not competing with—each other.
That’s why we only feature one business per industry in each mailing. You get exclusive visibility in your category, which means you’re not sharing space with your direct competitors.
It’s a great way to stand out, build trust, and become the go-to local expert in your field—without fighting for attention.
Effortless
No need to worry about designing ads, coordinating with printers, or figuring out mailing logistics—we take care of it all for you.
Just send us your logo, a few details, and we’ll do the rest.
You get beautifully designed postcards delivered straight to local mailboxes.
We make it effortless for you so that you can focus on what matters to you the most: your family and your business.
Frequently Asked Questions
1. How many households will receive the postcard?
Each month, our postcard is mailed to around 2,500 high-income households in a targeted local zone in Kyle & Buda. These are carefully selected neighborhoods filled with your ideal customers.
2. Will the same people get the postcard every month?
Nope! We rotate zones monthly, so each mailing reaches a fresh audience. This gives you continuous exposure to new neighborhoods and expands your local reach in Kyle & Buda.
3. What happens after all the zones are covered?
Once we’ve completed a full cycle in Kyle & Buda, we simply start again from Zone 1. That means ongoing brand exposure and a chance to be seen multiple times by different areas over time.
4. Is there a contract or long-term commitment?
Absolutely not. There’s no contract and no pressure—you can cancel anytime. That said, to get the best results and build recognition, we recommend joining for at least 3–6 months. Just note: if you cancel and your spot is taken by a competitor, we can’t guarantee you a spot again due to our one-business-per-industry rule.
5. Will I be competing with other businesses like mine on the postcard?
No way. We have a strict no direct competition policy. Each industry gets one exclusive spot per zone—so your business stands out without any local rivals on the same mailing.
6. What’s the turnaround time from sign-up to delivery?
From acceptance to mailbox, the whole process takes about 6 weeks. We want to ensure your brand is presented in the best light possible—and that takes just a bit of thoughtful prep.
7. Who handles the design, printing, and mailing?
We do! You just send us your info and logo, and we take care of everything—from designing your ad to printing and mailing it. It’s completely hands-off for you, so you can stay focused on growing your business.
8. How much does it cost to join the co-op mailing?
It’s just $298 per month to feature your business on our shared community postcard, which gets mailed to approximately 2,500 high-income local households in a specific zone. That breaks down to less than $0.12 per postcard—a fraction of the cost of doing direct mail solo. By sharing the printing and mailing costs with other trusted local businesses, you get big exposure for a small price.
Rave Reviews from Local Business Owners
"As the owner of two small, family-run laundromats, we burned through tens of thousands of dollars on online advertising in just a few short months—with nothing to show for it.
Social media? That felt overwhelming and unrealistic. Let’s be honest—who wants to scroll through videos of us doing other people’s dirty laundry?
I truly wish we had an opportunity like this to get in front of our local community in a simple, affordable, and effective way.”
David K.
“As a real estate agent, being known and trusted by local residents isn’t optional—it’s everything. It can truly make or break your business.
Direct mail marketing has been my best-kept secret throughout my career.
But for years, I did it solo, which meant footing the entire bill for printing and mailing myself.
I only wish this kind of co-op direct mail opportunity had existed two decades ago.
Just imagine the pile of cash I could’ve saved!”
Lee A.
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